Brand & Marketing Audit
An experienced, outside look at your brand and communication channels
and a clear, prioritized plan for what to do next.
Before you invest more in your marketing, know what’s working.
Most organizations don’t need more marketing. They need to know which efforts are moving them forward, which ones are off-brand, and what’s missing. An audit gives you that answer from someone with 20+ years in marketing and no stake in keeping things the way they are.
Start with the foundation
“Putting a fun, shiny marketing idea on top of a crumbling foundation is only going to expose the cracks. An audit shows you where to invest your time and budget to get the best return. You walk away with an action plan focused on the changes you need to make, and what’s already working that you can build on.”
Shauna Thayer, Founder & Strategist
Is this a fit?
The audit is a good fit if you:
Lead an established organization with a team, even if it isn’t a marketing team
Are doing a lot of marketing without a clear direction
Have a big decision, launch, or new initiative coming up
Need your messaging and brand to feel consistent again
Want a plan before committing to ongoing support
What we review
We look at your whole marketing picture against your business goals:
Visual brand: logo use, colors, imagery and consistency
Messaging: what you say, how clearly you say it and whether it sounds like you everywhere
Website: clarity, structure, and the path to contacting you
Social media: the channels you use, what’s working and what isn’t
Email marketing
Google Business Profile
Content: blogs and newsletters
How it works
Timeline: 3-4 weeks from kickoff to your written report.
Discovery questionnaire You tell us about your goals, your audience, and where things feel stuck.
Channel review We go through every channel and asset listed above.
Strategy session We meet to walk through what we found and what it means for your goals.
Your written report and prioritized plan You receive customized recommendations, ranked by impact, in a follow-up summary.
What you walk away with
A clear picture of what’s working, what’s off-brand, and what’s missing
A prioritized action plan you can hand to your team or a partner
Confidence about where to invest next, and what to stop doing
Getting started
The audit is a standalone roadmap with no ongoing commitment. Use the plan with your own team, or ask us to lead the work through Fractional Marketing Leadership.
Explore Fractional Marketing Leadership
Openings available now.
What clients are saying
Frequently asked questions
What is a brand and marketing audit?
It’s a review of your brand and the channels you use to communicate, measured against your business goals. It ends with a prioritized plan, not just a list of findings.
How is this different from an SEO or website audit?
An SEO audit looks at search performance on one channel. This audit looks at your brand, messaging and every channel together, so you can see how they work, or don’t work, as one system.
How long does it take?
About 3-4 weeks from kickoff to your written report.
Do I have to sign up for ongoing work afterward?
No. Many clients choose to move forward with Fractional Marketing Leadership to put the recommendations into action, but the audit report is yours to use on your own.
What happens after the audit?
You’ll have a plan you can act on right away. If you want a partner to carry it out, we’ll talk about Fractional Marketing Leadership.
Ready to see your marketing clearly?
Start with a 30-minute conversation about your goals. We’ll tell you honestly whether an audit is the right first step.