CLIENT SUCCESS
How an Integrated Marketing Strategy Helped Increase Visibility for a Dental Membership
CLIENT
Cambridge Family Dental
PARTNERSHIP
Ongoing Strategic Marketing Partnership
CAMPAIGN FOCUS
Dental Membership Awareness
THE OPPORTUNITY
Making a business priority a marketing priority.
Cambridge Family Dental wanted to increase awareness of its Dental Membership, an option designed to help patients without traditional dental insurance access dental care.
The information previously lived alongside dental insurance content on the website. We saw an opportunity to give the Dental Membership greater visibility, make the information easier for patients to find and understand, and support it with a coordinated marketing effort.
Rather than treating it as a single promotion, we made Dental Membership a strategic content priority.
THE STRATEGY
One priority with connected touchpoints.
The goal wasn't just to talk about Dental Membership more often. It was to create a clear path for patients to discover the option, understand it, and take action.
We connected four key marketing channels around one message:
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Website
Created a dedicated Dental Membership page, separating it from general dental insurance information and giving patients a clear destination to learn more.
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Blog
Created educational content answering a real patient question: No Dental Insurance? Here's Why I Created Our Dental Membership — with a direct path to the new membership page.
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Social Media
Used Facebook and Instagram to build awareness and introduce Dental Membership alongside the practice's ongoing people-focused content.
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Email
Made Dental Membership the focus of the patient newsletter, extending the message directly to the practice's existing audience.
THE RESULTS
Patients didn't just see the message.
They explored it.
The integrated campaign increased visibility for Dental Membership across the website and social media, giving patients multiple ways to discover and learn more about this option.
First 30-day results
#2 most-viewed webpage
New Dental Membership webpage
#4 most-viewed webpage
Supporting Dental Membership blog
#1 social media post
Dental Membership content
“Bloom Creative took the time to understand our practice, our patients, and what makes us different. Shauna has become a trusted partner who is genuinely invested in helping the practice grow. I am grateful to have someone I trust managing our marketing so I can focus on caring for our patients.”
— Dr. Angela Bauer Williams
Marketing works harder
when it works together.
When your website, content, social, and email are aligned around the same goals, every effort has a clearer purpose. Let’s build a marketing strategy that works together to achieve results.