How I Planned a Personality-Led Brand Shoot (That Actually Felt Like Me)
Nearly three years into Bloom Creative, I finally stepped in front of the camera for my own brand shoot. And honestly? It felt a little overdue… and a little awkward.
But as Bloom has grown, so has my clarity around the kind of business I want to run and the brand I’m building. It was time for the visuals to reflect that.
Heading into 2026, one thing is clear: people are the differentiator. Your presence — your face, your energy, your perspective — is what builds trust.
Here’s how I planned a personality-led brand shoot that felt like me.
Choosing the Right Photographer (and Why It Matters)
Stephanie Shanks was the perfect fit. She specializes in helping women over 40 feel confident in front of the camera — yes, please! I asked for examples of her work and immediately loved the vibe: confident and approachable.
Not all photographers shoot with the same style or focus. Some specialize in families or events, others in editorial or corporate work. So before you book, get clear on what you’re looking for, and make sure their specialty aligns with your brand vision.
I knew I needed someone who could capture the creative, thoughtful energy behind my business — the balance of confidence and warmth, professionalism and approachability. Someone who could make me feel comfortable and make sure the photos felt natural.
Takeaway: Look for someone whose portfolio matches the energy you want in your photos. Don’t be afraid to ask for a quick call — chemistry matters more than you think.
Planning the Shot List
This is where the strategist in me kicked in. Before the shoot, I used ChatGPT to brainstorm a shot list based on:
My website needs
Content pillars
Types of social posts I create
Then I created a simple inspiration board to help visualize angles, vibes, and settings. I shared it with my photographer so we could co-create the day of the shoot but still stay on track with what I needed.
Takeaway: Your brand shoot isn’t just about "getting some new headshots." It’s a chance to capture visuals that support your storytelling and strategy.
Knowing What Photos You Actually Need
Instead of winging it, I got clear on what types of images would serve me best:
Headshots for bios and introductions
Workspace shots for storytelling and "day in the life" content
Negative space images for adding text overlays in posts and newsletters
Photos with props like my laptop, notebooks, and coffee
I also made sure to plan for a mix of horizontal and vertical shots to work across platforms (email headers, Instagram posts, Reels covers, etc.).
Takeaway: Make a list of where you plan to use your photos before your shoot — it will guide your shot selection and framing.
Outfits That Feel Like You (But Elevated)
Choosing outfits always stresses me out. I wanted to feel comfortable and confident but still aligned with Bloom’s brand aesthetic.
So I used ChatGPT again to help brainstorm outfit combos based on my brand colors and colors that worked well with my complexion, the settings we'd be in, and the range of photos I needed.
I ended up with:
A neutral-toned outfit for clean, classic shots
A cozy sweater look for more casual, content creation vibes
One slightly more polished bold color outfit to use on my website
My advice: Dress like yourself, but the version of you who's feeling confident and aligned.
Hair + Makeup Tips for Brand Photos
Whether it’s brand photos, headshots, or family portraits, the goal is the same: feel like you, but with a little extra polish.
Here’s what I’ve learned from being on set with clients and planning my own shoot:
Makeup Tips:
Go slightly bolder than usual. Cameras tend to wash out color, so a touch more blush, bronzer, and lip color can bring life to your face without feeling overdone.
Control shine. Use matte foundation or a setting powder — especially on your T-zone — to avoid any unwanted glow under bright lights.
Define your features. A bit of eyeliner, mascara, and filled-in brows help your eyes stand out and prevent your features from fading on camera.
Style Tips:
Stick to solid colors. Clean shades (like jewel tones or soft neutrals) photograph beautifully and keep the focus on you. Avoid busy prints or logos unless that is part of your brand.
Choose flattering fits. Outfits that skim the body (not too tight, not too oversized) strike the right balance between comfort and professionalism.
Skip bright white or neons. These tones can wash you out — opt for softer shades or earth tones instead.
I did my own makeup and kept it simple but intentional: foundation, neutral tone eyeshadow, eyeliner and mascara, bronzer and blush, and lip color.
Pro tip: If hiring a makeup artist makes you feel more confident, go for it! Just be sure the final look still feels like you.
Final Thoughts: Planning a Brand Shoot as a Personality Led Brand
If you’ve been putting off brand photos because it feels too big or too awkward, I get it. But the right shoot — with a little strategy and some creativity — can feel like an extension of your brand.
Your photos should work for your content, not just sit in a folder.
Planning your own shoot soon—or thinking about it for next quarter?
Hit reply and tell me where you’re stuck or what feels overwhelming. I’ll send back a quick tip or prompt to help you move forward.
